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As defined by Spamhaus: Transactional email, also called relationship email, fits into a narrow category of business-to-client messages that:
Facilitate or confirm a commercial transaction that the recipient already has agreed to;
Gives warranty, recall, safety, or security information about a product or service the recipient has obtained;
Gives information about a change in terms or features or account balance information regarding a membership, subscription, account, loan or other ongoing commercial relationship;
Provides information about an employment relationship or employee benefits;
Delivers goods or services as part of a transaction that the recipient already has agreed to.;
Another way to state this would be email directly related to a specific action by the recipient, or reporting the status of an account set up by the recipient. Typical examples would be order acknowledgements and bank account statements.
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